From Slow to Supercharged: How Swackit partnered with Tweeny technologies for a digital overhaul.

Swackit is a digital-first platform specializing in corporate gifting and merchandising, connecting brands with businesses of all sizes. It offers a seamless experience for discovering, customizing, and delivering high-quality branded merchandise. With a wide product range and efficient workflows, Swackit simplifies corporate gifting, making it the preferred partner for enhancing brand presence and employee engagement.

Swackit x Tweeny

Swackit set out with a mission to redefine corporate gifting and merchandising through a seamless, digital-first experience. However, their initial operations relied heavily on manual processes. This included reaching out to clients, custom-designing gift kits with personalized logos, and going through multiple design revisions via email and phone calls.

This traditional approach was not only time-consuming—taking 1 to 2 weeks to finalize each deal—but also required 20 to 30 man-hours from design, operations, sales, and client teams for every engagement.

Determined to build a scalable solution, Sumeet Gupta, Co-founder at Swackit, began researching technology partners that could help automate their workflows. He sought a solution that would reduce the time spent on each project and enhance collaboration between teams.

With a clear vision of a future where clients could easily customize and approve their gifts through a digital platform, he reached out to Tweeny Technologies, known for their innovative offerings in process automation.

Laying the Digital Foundation

From Manual to Automated Customization

When Tweeny Technologies came on board, they quickly identified the main obstacle: a tedious, manual process of customization that often frustrated clients. To tackle this issue, team Tweeny decided to create an innovative web application that streamlined the client journey.

They started with building a self-service client onboarding feature, which enables clients to sign up and immediately explore a variety of ready-to-go kits without any delays.

The first breakthrough came when Team Tweeny built the self-service client onboarding feature, which enables clients to sign up and immediately explore a variety of ready-to-go kits without any delays.

They added real-time customization within the app, allowing clients to upload their logos and branding assets directly onto digital products while receiving instant previews of their designs. This fast feedback loop eliminated the lengthy back-and-forth process typically associated with design projects.

Next, team Tweeny built a feature to integrate automated quotations and timelines into the system. This helped in providing clients with immediate estimates for costs and delivery schedules, and removed the need for drawn-out negotiations – making the process more efficient and transparent.

Additionally, the custom kit builder allowed clients to choose from pre-designed kits or create their own using available inventory, meeting their specific needs and encouraging greater creativity.

“We were truly impressed by the expertise that the Tweeny team brought to the table! Their self-service onboarding and real-time customization features made a huge difference for us. Not only did they streamline our processes, but they also made our clients' experiences so much better. Our customers were thrilled; the platform became much more user-friendly and hassle-free. It was fantastic to see them take charge of their projects with such ease!”

Scaling Business Growth through Technology

After successfully building a consumer-facing app, team Tweeny developed an innovative admin console for the Swackit team, significantly streamlining their internal operations.

Prior to this digital transformation, managing quotations and coordinating with the delivery and dispersal teams was a cumbersome, fragmented process. With the new console in place, Swackit’s operations team can now efficiently manage all aspects of quotations in one centralized platform.

This not only simplifies workflow but also enhances communication among team members, allowing for real-time updates and reducing the chances of errors. The admin console serves as a powerful tool that digitalizes operations, making processes more transparent and responsive.

As a result, the Swackit team can focus more on delivering value to their customers, knowing they have a comprehensive system backing their every move.

Results

With this new digital workflow, Swackit achieved unprecedented efficiency gains:

• Reduced client decision-making time from 1-2 weeks to just a few minutes.
• Eliminated 20-30 man-hours per deal, allowing sales and design teams to focus on higher-value tasks.
• Scalability: The platform now supports a growing client base without increasing operational overhead.

What Swackit Says About Tweeny Technologies

“Tweeny Technologies has been instrumental in transforming Swackit into a cutting-edge corporate gifting platform. Their expertise in system architecture, product development, and automation has drastically reduced our operational workload and helped us scale effortlessly. Thanks to Tweeny, our clients now enjoy a seamless self-service experience, and our team can focus on growing the business rather than handling manual processes. Tweeny isn’t just our technology provider—they are a true innovation partner.”

— Sumeet Gupta, Co-founder at Swackit

Engineering Excellence

Tweeny’s Role in Building Swackit’s Platform

Tweeny’s engineering team played a crucial role in designing, developing, and maintaining Swackit’s digital infrastructure. Our responsibilities included:

• Product ideation & design: Translating business needs into a seamless digital experience.
• Full-stack development: Implementing both the front-end and back-end architecture.
• Release management & DevOps: Ensuring continuous integration and deployment (CI/CD) for smooth feature rollouts.
• Scalable system architecture: Leveraging microservices to enhance performance and maintainability.

Technology Stack Overview

• Designs: Figma
• Frontend/Web: ReactJS
• Website: Webflow
• Backend: Micro-service architecture using Python (FastAPI) with Postgres DB
• Automation Testing: PyTest (unit/integration tests), Playwright (end-to-end testing)
• Infrastructure:
  • CI/CD: Jenkins
  • Cloud: AWS (EC2, Auto-scaling, CloudWatch)
• 3rd Party Integrations:
  • Mail: Sendgrid
  • Analytics: PostHog, Amplitude, Google Analytics
  • Error Logging/Alerts: Sentry (Frontend & Backend)

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